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| David Hawkins |
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Leadership
David Hawkins is the owner and chief marketer for Bottom Line Marketing.
With 25+ years of comprehensive marketing experience enhanced by advanced
education in the discipline of marketing, Hawkins brings ideas that are
profound, practical and hard-hitting. Marketing experiences include: manufacturing,
warehousing, shipping and retail, in addition to promotional and PR campaigns.
Hawkins has advanced degrees in Marketing and teaches undergraduate and
graduate level Marketing and Management for an international university.
Services
Bottom
Line Marketing provides comprehensive, integrated communications. Both external
and internal messaging is developed to reach customers and employees. Research
and analysis also considers the client’s competition and implements appropriate campaigns and programs to
improve marketplace perception. The company applies the principle of ‘beginning
with the end in mind’ to deliver a range of services for sustained profitability.
Effective
Communication: Written and Verbal
Customer
Satisfaction: Conflict Resolution
and Customer Service
Promotional
Strategies: Advertising, Public Relations and Publicity
Product
Management: Inventory, Product Mix
and Services
Positioning:
Branding, Image Development, Value Development
Associations
Greater
Irving/Las Colinas Chamber of Commerce
American
Marketing Association
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