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Case Study #1: A Childhood Education Company
Problem
A privately owned company that specializes in early childhood development and education, with a curriculum that is centered around multi-lingual conversational lessons supplemented by physical and social developmental activities, was faced with decreasing enrollment, negative cash flows and was on the verge of liquidating and closing its doors.
Solution
Bottom Line Marketing reconfigured the customer base and targeted more profitable customers, restructured the fee schedule and collection procedures and established a long term operational plan that included the purchase of a stand alone facility that would benefit the organization and the owner over the long term.
Results
In less than two years, enrollment doubled, and revenues increased over 57%. Annual profit margins of 15% exceeded industry standards and the company has experienced unencumbered cash flows of 10% per year.
Case Study #2: Construction Service Company
Problem
A full service contractor in the highly competitive construction industry with three divisions had no marketing or promotional activities for its the Service Department. The President contracted Bottom Line Marketing to develop, build and increase the efficiency of the its customer service activities.
Solution
Bottom Line Marketing designed a comprehensive marketing strategy that included identifying key targeted customers, designing the department’s first promotional materials, participating in community and industry groups such as the Chamber of Commerce, tradeshows, advertising in industry specific media and writing applications for construction industry awards.
Results
Customer base grew 16% with a corresponding 5% growth in annual revenue. The company received several industry awards and BLM secured major publicity in the local newspaper’s lead article documenting the company’s work and awards. The client company has become the vendor of choice for many government divisions, national restaurant chains, insurance companies and property managers through consistent marketing.
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